If you are involved in internet marketing and you have a blog, you will surely know that content is very important because it is how you can affect your audience.
Most importantly is to achieve a good conversion rate so that you readers will connect with you through your newsletters, social media or even through your product sales.
Therefore, it is important for you as a blogger to optimize your blog so that you can convert your reads to subscribers or customers.
Content is not the only thing that you must focus on if you want a higher conversion rate.
You might be surprise to hear this but the way your blog is design might be more powerful than your content.
So, here are 3 tips on how you can increase your blog’s optimization to have a better conversion rate.
1. Include a newsletter sign up box after every single article
If you have a blog, you should be harvesting email address of your readers. If you hve been doing so, good.
What you want is for your readers to return again and again.
In most blogs, bloggers will put a callout at the top of their side bar asking visitors to opt-in to their mailing list.
This is a good idea but it is a common place.
So, include a newsletter callout at the end of your blog post.
If the reader reads your entire article, you have a good chance that he liked that article and therefore having a higher possibility of him putting his email in your callout box.
Try it, it works.
2. Use high-contract call to action
Using a high-contrast scheme will enable to make your capture box stand out in your blog.
It will elevate your newsletter sign up box and attract your visitors.
It will be the first thing that they see when their eyes set on the screen on the computer.
Use a colour that is designated for the newsletter sign up box and nothing else in your blog uses the same colour.
This will make it really stand out.
Use a simple design with a suitable font and font sizeplus some simple effect like blinking and it will be suffice.
Don’t go crazy with it.
3. Good Blog Navigation.
A good navigation within a blog is highly important.
A lot of company out there make this mistake by including various websites like the pricing, information, contact and so on at the top navigation where the main company website is located.
You must bear in mind that people may come to your website because of the content.
The navigation should not be in the way of the reader.
Instead, it should be clear and simple so that when they want to look for the information, it can be easily found by them.
Too many links will complicate things and it will affect the reader’s attention.
A good blog navigation will be able to lead the readers to important blog categories and it is all that matters.
When they reach there, they will become your subscriber or even customer.
So remember, don’t get too carried away with the content of your blog.
Pay attention also to the design of your blog so that it looks great and attractive.
Have a wonderful day,