Many people ask me on how to create content that is really useful for my website and the answer is to create content that matters.
Having content is important but if your content is useless, then it will be pointless for your website.
Not only does it bores your visitors, it also lowers the value of your site as well.
So, how do you create content that matters to your business, blog or even your website?
You must first create a personality so that you can make your visitors see you as an authority on a certain subject.
They will look at you as if you are the expert or the ‘go to’ person when they have a certain question or problem that needs solving.
When you know what you are talking about, it will be much easier for you to sell your product or services.
In order to do this, you must either already possess the knowledge or you could invest your time to study it.
You should put to practice what you know so that your readers or visitors can see for real that you know what you are doing.
It is also very important for you to have a landing page that is easy to navigate for the visitors.
This is very important especially if you have a lot of articles or blog post that surrounds the same topic.
Say that you have a post about using social media.
You are teaching your visitors on how to use Facebook ads and by creating a content landing page related to Facebook Ads, your visitors can see all the tips and tricks that you have related to the topic.
In addition to that, you could add a few more posts and link those posts to the landing page.
This way, all of your content is made with a purpose of leading your visitors to a certain destination in the end.
That destination could be the solution to their problems and bingo!
You have made a sale.
Doing this can also improve the SEO of your website.
Lastly, you must always create content that is solution driven.
There are way to many people creating blog post out there and the only way to stand out is to listen to the people out there on the internet.
What are they looking for?
What is their problem?
Listen and provide a solution and they will find you.
When you provide content that can solve people’s problem, your content will spread to many of the people out there who are facing similar problems.
With this, you network of readers will grow.
So, when you write a blog post next time, thin before you post them.
If your post is really useful in helping people solve their problems, you can be sure to get plenty of blog traffic coming to your site.
Head to forums or social medias to learn about the questions or problems that people out there is asking and provide them with a guide, tip or a solution of some sort.
With that, your content will really matter to your visitors.
Have a wonderful day,